Vivamos como galegos!

This behind schedule to the 20 hours, in the FNAC of A Coruña, Miguel Conde Lobato presents/displays its book “Target: manual”.

And you will think so that to write a book? (it is the question that I more respond to mass media all these days)

And my answer is always the same one: I have three daughters, I have planted a pile of you hoist… seems because she was called on to write a book. One is “the first book of marketing that always I wanted to have” and I try that thus it is for some of the readers.

This behind schedule prentaremos “Target: manual” with the interventions of the Director of the Unit of Commercial Psychology of the university of Santiago de Compostela and Uxío Fernandez, director of the Imagen&Comunicación magazine in recently inaugurated FNAC of A Coruña.

For all those that cannot attend (it goes ahead that I would like that all that that is reading this page could attend), tomorrow we will hang images and a complete summary of the presentation and the celebration that we will celebrate next.

In order to obtain invitations comunicacion@bapconde.com

Miguel Conde analyzes the importance of "MARCA PAIS”

A Coruña, 28th may 2007.-In the organized meeting of "MARCA PAIS" by the International Press Club, Miguel Conde analyzes in his conference "If there is no mark, there is no country" the importance of association from values to a certain country.

In a while in that the called "place branding" is in height, all the countries develop in the management of their mark, arguments to harness the tourism, to add values to certain produtos ( French wine, German technology, Italian fashion…) and to obtain a greater feeling of property.

In a very visual presentation, in which there will be some surprise elements , Mr.Conde defends that "the management of MOOD from the ones who direct a Country has to be a HIGH-PRIORITY TASK." On his success, depends the success of his future generations.

This is not an idea from the XXI century. The philosophy of Western life is not new to us – says Mr. Conde. The importance of the patriotism of some dictators like Hitler even marked the course of the history of many countries and of the whole world. We must take the positive keys and be able to transmit them inside and outside our borders. Only in this way, we’ll create a country.